Licence2Play brings you new game launches!

Singapore, 24 May 2011 – Licence2Play (L2P) is back this year with more games and fun competitions such as CosGames. Into its third year, L2P is organised by Sphere Exhibits Pte Ltd (Sphere), a wholly-owned subsidiary of Singapore Press Holdings, and presented by Lenovo and powered by Intel.

The three-day event runs from 27 to 29 May, with a host of activities for all ages. These range from mass gaming competitions such as The New Paper Cyber Challenge and The Straits Times IN interschool tournament “GameIN”, to the showcase of the latest game titles and limited edition game merchandise and the first ever East vs West video game characters cosplay competition.

Reflecting the growing game industry in Singapore, the Licence2Play Singapore Pavilion will also feature local game and application developers. Visitors can look forward to workshops and talks on games and apps development.

Mr. Chua Wee Phong, Executive Director, Sphere Exhibits Pte Ltd, said: “Licence2Play is in the 3rd year running, and this year’s event promises to be more exciting as there will be a pure gaming zone. We also have with us new partners such as Sony, who is coming in with a first in South East Asia Multi-Monitor 5-Screen set-up featuring GT5, and Nintendo with its first DOA game on the Nintendo system.”

He added: “It will be a perfect platform for all those who are interested in gaming and all its aspects, to come together. We will continue to work with our partners such as Lenovo and StarHub to bring the latest and most exciting game showcases and events that our gaming community can look forward to.”

Mr. Lee Chown How, Country General Manager, Lenovo Singapore said: “This is the second year that Lenovo has sponsored Licence2Play and we are equipping players with the official gaming laptop, the Lenovo IdeaPad V470. With this new laptop powered by Lenovo optimised software, we expect both gamers and the audience to be wowed by faster response times as well as richer graphics and audio. Non-participants can also join us at Licence2Play to catch their favourite teams and also the Lenovo promotions happening!”

Licence2Play highlights: 

New Game Launches & Game Title Showcases

Asiasoft and Nintendo will be releasing their latest games titles at L2P. The highly anticipated Dead or Alive: Dimension (for Nintendo 3DS) is the first DOA game to be on the Nintendo system.

Asiasoft will be launching two Massive Multiplayer Online Role Playing Game (MMORPG). Players can hunt for treasures in Planet Arkadia, or embark on a mission in the martial art game Xuan Wu Online (玄武 Online).

CiB will be showcasing the latest Dragon of Heaven (天龙八部), the English counterpart to the hugely popular Chinese game, as well as games such as Mission Against Terror (M.A.T). Other games on showcase include Grand Turismo 5, Torque Racing 3D, and Maple SEA – Big Bang.

Awards and Competitions

CosGames: World’s First East vs. West Game Characters Cosplay
CosGames features the world’s first East vs West game characters cosplay show-down! It will be held over the full three days of L2P, with the finals held on the last day as finalists vie for over $3,000 worth of cash prizes and the grand winner prize of a pair of return air-tickets to Japan or Korea.

For more information, please visit

The Digital Life Android Challenge: Presented by Samsung
To be launched at L2P, the contest challenges participants to develop tablet app and games using the android-based platform. Finalists will have their games featured on Samsung App store for public voting. In conjunction with this Challenge, Samsung will also be holding workshops to help participants on developing Android-based applications and games.

For more information, please visit

Licence2Play Singapore Pavilion

Test the programmes on showcase from local game and application developers! Companies include Activate Interactive, the developer of several facebook games, as well as XYZ Wave Pte Ltd and M1, among others.

Drop by the Pavilion as a show of support and you’ll get a chance to win a prize from the sure win Spin the Wheel.

Other programme highlights

Licence2Play Gamer’s Hunt
For the first time on L2P, visitors will receive limited edition L2P quest cards. Complete the quest by participating in specific booth activities and stand a chance to win prizes such as a Lenovo IdeaPad S10-3s laptop and gaming peripherals.

Exclusive movie merchandise and photo opportunity
Bring home collectible movie merchandise like Iron Man 2 and Terminator Salvation Skeleton action figurines. Fans of Green lantern and Transformer 3 can also look forward to having their pictures taken with their favourite movie characters.

Licence2Play Café 
Sphere partners with Nestle in promoting healthy gaming by first being healthy. A selection of free cold beverages and confectionery will be served in an open lounge area by cosplaying butlers and maids.


Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Mandy Wong
Senior Manager
Circulation Marketing
Sphere Exhibits Pte Ltd
DID: 6319 2150

Catherine Salvador
Asst Marketing Manager
Circulation Marketing
Sphere Exhibits Pte Ltd
DID: 6319 1675
H/P: 8161 8286

Sherlyn Yap
Senior Executive
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1226
H/P: 9177 0747

About Sphere Exhibits Pte Ltd 

Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele. Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among the 20 Sphere Exhibits’ events are The IT Show, COMEX, Licence2Play, Asian Masters and Kidz Academy. Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH’s subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Upcoming Events