Sphere Exhibits Acquires Eastern Directories’ Exhibitions

Singapore, 13 October 2010 - Sphere Exhibits Pte Ltd’s (Sphere Exhibits) wholly-owned subsidiary, Exhibits Inc Pte Ltd, has taken over Eastern Directories’ signature events – COMEX, IT SHOW, World Food Fair and Food and Beverage Fair – as well as its key staff. Sphere Exhibits is a wholly-owned subsidiary of Singapore Press Holdings Limited (SPH).

With this acquisition, Sphere Exhibits’ presence in the consumer events and exhibitions domain of the fast-growing Meetings, Incentives, Conferences and Exhibitions (MICE) industry will be strengthened. Established in 2008, Sphere Exhibits has successfully organised a series of consumer events. Some of these include The Food Safari, Beerfest Asia, Food and Travel Asia, Food and Electronics, Licence2Play as well as the upcoming Asian Masters and Wine for Asia.

Mr Chua Wee Phong, Executive Director of Sphere Exhibits, said: “This acquisition will boost our portfolio of consumer events. It will make us one of the leading players in the IT and Food & Beverage sectors, which forms a large part of the consumer events market, given Singaporeans’ passion for IT gadgets and food.”

He added: “We will also leverage on SPH’s media assets to promote our events to the public, our advertisers and exhibitors. In the pipeline too are new concepts and exciting events to showcase our versatility and innovation, and to add to the vibrancy of the MICE landscape in Singapore.”

Mr Robin Hu, Chairman of Sphere Exhibits, said: “With our expanded portfolio, we are poised to become a key player in the MICE industry with significant presence in the consumer sector to begin with.”

He added: “Sphere Exhibits expanded into outdoor lifestyle events last year, and will make its foray into trade events with the launch of BuildTech Asia and InterDecAsia next year.”

CIMB Bank Berhad, Singapore Branch, was the financial advisor to SPH in relation to this acquisition.

In July this year, SPH also acquired BizLink Services Pte Ltd and hosted its signature event, the Singapore Gifts and Premiums Fair. Its other trade show, Franchising and Licensing Asia, will be held at the Marina Bay Sands Singapore later this month from 21 to 23 October.

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About Sphere Exhibits Pte Ltd 

Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading lifestyle event company behind exciting and innovative fairs, shows, events and exhibitions for mid to high-end consumers.

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of advertising platforms, these events with unique concepts will not only draw local audiences but also regional participants. Sphere Exhibits is committed to building memorable and quality events which will be founded on research, planning, an established network of resources, and a wild but solid imagination.

About Singapore Press Holdings Ltd

Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 17 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. Every day, 3 million individuals or 79 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 225 million page views with 15 million unique visitors each month. Other new media initiatives include AsiaOne, omy, rednano.sg, ST701, STOMP and The Straits Times RazorTV. SPH has also ventured into broadcasting, outdoor advertising and properties.

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