SmartKids Asia returns this March school holidays (16-18 Mar 2018)

For immediate release

SmartKids Asia refreshes its focus on language and learning in the 21st century for
young learners between 2 and 12 years old this March school holidays

Singapore, 26 February 2018 – The region’s largest educational event, SmartKids Asia returns
this March school holidays. The event will take place on 16 – 18 March at 10am – 9pm on Friday
& Saturday (16 & 17 March) and 10am – 8pm on Sunday (18 March) at Singapore Expo, Hall 6.

Over three days of fun, hands-on and interactive activities, SmartKids Asia brings together
exhibitors, partners and content that help young learners develop competencies in line with the
Ministry of Education, Singapore (MOE)’s Framework for 21st Century Competencies and
Student Outcomes.

SmartKids Asia is free-to-attend for parents and children as well as caregivers, educators and
anyone who work with young learners between 2 and 12 years old.

Refreshed focus wins over education partners & enrichment providers
SmartKids Asia’s move to refresh its focus on language and learning in the 21st century for
young learners has won over returning and first-time exhibitors at the event this year.

Qiren Organisation, the no. 1 leading life insurance agency in AIA Singapore, returns for the
second year running as Presenting Sponsor of the event and is located at booth D27. The
organisation’s goal has always been to maximise its reach out to people with financial planning
need. The aspiration to create an ideal platform for education that would empower clients’
children in achieving their maximum potential is one of the key drivers to being actively
involved in established children’s events, driving towards its vision to be the preferred insurer
for Family & Kids.

As Official Learning Partner , Marshall Cavendish Education , located at booth D09 is the
leading K-12 educational solutions provider in over 60 countries and uses a blend of
research-driven approaches and innovative technology to enrich students’ learning and teachers’
professional development.

DaVinci Labs participates for the first time at the event and is located at Booth C01. The
provider equips students aged 9 to 15 with the Computational Thinking foundation required to
suceed in the algorithmic economy. By learning to code, DaVinci students develop a deeper
understanding of traditional school subjects such as science and mathematics. They become
better equipped with test-taking, problem solving and collaborating.

Also a first-timer at SmartKids Asia, YANG GUANG Chinese Enrichment Centre is located
at B25 within The Learning Pavilion. The centre supports children in building character
through values & helps build confidence in speaking and writing Chinese. As the first
values-based enrichment centre in Singapore, it focuses on developing future-ready children and
offers highly-interactive Chinese Composition Writing & Enrichment Classes to help children
master the language.

CHALLENGE ISLAND, located at B27 within The Learning Pavilion debuts as well at the
event. The programme was developed in the US and is a fast-growing international enrichment
programme that combines GROWTH MINDSET development with S.T.E.A.M education
elements. The programme builds Critical Thinking, Communication, Collaboration, Sociability,
Creativity & Perseverance which are core skills essential for the 21st Century.

Other first-time exhibitors include MusiKinder, Inspired Arts, Kodecoon LLP, Le Grand School
of Dance, Writers’ Studio, Las Lilas to name a few.

In conjunction with World Water Day, PUB , Singapore’s National Water Agency partners
SmartKids Asia for the first time as well and is leveraging the educational platform towards
developing responsible water users for the future through an interactive exhibition and engaging
activities at Booth B01. The public can redeem a free gift* at the event when they show a drop in
their latest water bill. *upon availability

Mandy Wong, Business Director, International, Sphere Exhibits, said: “We now live in a
world where technologies have disrupted traditional classroom learning and requirements. As the
educational event for parents, caregivers and educators of young learners, the refreshed
SmartKids Asia is well timed to provide learning opportunities for a future ready generation.”

“We’re truly excited to have the return of key education partners, enrichment centres as well as
many first-time exhibitors alongside as we evolve into a 21st century learning classroom that
focuses on content, learning, innovation and life skills.”

SmartKids Asia is an educational event that is not just for parents. Caregivers and educators alike
will benefit from practical tips and tools they can use to best support and create the positive
learning environments their children need to prepare for the future in their role as a child’s first
teacher.

Organised by Sphere Exhibits Pte Ltd, a wholly-owned subsidiary of Singapore Press Holdings
Ltd (SPH), the revitalisation of SmartKids Asia is driven by two new highlights – an education
pavilion and a sensory art trial.

The Learning Pavilion
For the first time, The Learning Pavilion , a dedicated area within the exhibit hall will showcase
language and enrichment programmes that nurture and support the development of young
learners towards a future ready generation. It also features organisations that support schools,
parents and training programmes through products and services.

Taking a leaf out of Korea’s international children’s education and product fair, K-Children, the
pavilion at SmartKids Asia adopts a similar concept of the shared classroom format which
embraces co-learning amongst the exhibitors and visitors.

The pavilion is located at the back of the exhibition hall, right in front of the event’s popular
theatrical segment, Storyland.

Exhibitors within the pavilion include Augustine’s English Classes, Challenge Island,
Elloquence English Learning Centre, Fun-da-mentals Learning Centre, Knowledge Point
Education Hub, Precious Gems, Premium Tutors, The Musical Voyage, The Learning Board,
vGenius and Yang Guang Chinese Enrichment Centre to name a few.

Visitors to this dedicated educational pavilion can look forward to specially curated educational
activities and games that are designed by participating exhibitors to simultaneously teach and
entertain.

Activities range from puzzle-solving, mini board games, word games, comprehension speed
games, math quizzes, mini English challenges, craft activities such as
make-your-own-musical-instrument, musical word of the day (Presto/Largo,
Crescendo/Decrescendo as an example), pop quizzes on cards for all levels and more.

All activities within this pavilion are free-to-play for children between 2 and 12 years old.
Participants may get to walk away with small prizes and rewards upon completion of individual
prizes conducted by participating exhibitors.

Sensory Art Trail
Also making its debut is the Sensory Art Trail – a multi-sensory experiential trail where pockets
of experimental spaces lie in. Specially curated by a lecturer from Laselle College of the Arts,
Singapore’s premium art school and three Singaporean artists, participants at SmartKids Asia’s
first-ever Sensory Art Trail will encounter a carousel of textures, a lab of taste and smell, a land
of instruments, a logic game space while navigating a conceptual tropical forest trail.

Sensory play is crucial to a child’s brain development and should include any activity that
stimulates a young learner’s senses: touch, smell, movement, balance, sight and hearing.

Through this trail, SmartKids Asia will facilitate exploration beyond touch and encourage
children to use scientific processes while they play, create, investigate and explore. Online
registration will open in the first week of March.

The first 200 participants to register and visit the Sensory Art Trail will receive a mystery gift.

Visitors at SmartKids Asia 2018 can also look forward to the following:


1. SmartKids Asia Storyland

Partnering with National Library Board for the second year running, this popular segment
will showcase timeless classics in the form of theatrical plays and storytelling from The
Frog Prince, Pinocchio, The Sleeping Beauty, and more. Online registration will be on
Smartkids Asia website.

2. Free Trial Classes
Three days of trial classes from educational and enrichment providers will happen from
10.30am – 8pm on Friday & Saturday and 10.30am – 7pm on Sunday. The programmes
are tailored for ages 3-12 years old, encompassing English, Maths, Science, technology,
arts and more. Online registration will be on Smartkids Asia website.

3. SmartKids Asia Activity Area

Take part in hands-on activities specially crafted for parents and children ages 3 to 12.
There are arts and crafts activities such as creating your own plant terrarium and mini
aquarium and many more. Participating exhibitors are HiArts, Inspired Arts, Precious
Gems and Yenji Clay. Online registration will be on Smartkids Asia website.

4. Meet & Greet Sessions / Mascots

SmartKids Asia will bring forth a set of popular characters and mascots from
participating exhibitors for stage performances and Meet & Greet sessions from
ChuChuTV featuring ChuChu and friends, Larry from The Polliwogs and more
from participating exhibitors.

5. Daily Stage Activities

A comprehensive set of stage segments from various exhibitors encompassing education,
the arts and sports at SmartKids Asia. Look forward to a fun interactive stage activities
and performances by our exhibitors!

6. Free Inflatables Rides

There will be free obstacle inflatable rides and trampoline to be keep children
entertained all day.

7. Daily Lucky Draws with prizes worth more than $10,000

Visitors will be entitled to one chance in the lucky draw with every receipt of purchase.
Happening daily at 7.30pm, $10,000 worth of prizes will include a 2 day 1 night stay at
D’ Resort worth up to $358, Garmin watches and many more.

8. Goodie Bag Giveaway (Worth up to $50)

With a total of 1,500 goodie bags to be given away, registrants are to redeem the Goodie
Bags at the event from 10am onwards. Participants can reserve a goodie bag through
pre-registration on SmartKids Asia Facebook page or be the first 200 to queue at the
door.

9. SmartKids Asia Fun Passport

The Fun Passport is an interactive activity for children of all ages. Participants are to
complete activities from different pit stops held at various booths. Completion of the Fun
Passport entitles one to spin the prize wheel with exclusive prizes up for grabs. On top of
that, the first 200 to complete the fun passport daily could also redeem an ice cream from
Milky Kreme.

10. SmartKids Asia Idol

As a new stage segment, SmartKids Asia Idol is open to children from all walks of life to
display their singing skills for the coveted title of SmartKids Asia Idol Champion. The
top participants will walk away with prizes worth more than $1,400 in total. Watch the
top 10 finalist live on 18 March 2018, Sunday from 11pm to 12.30pm.

11. Safe Cycle Zone

At the Safe Cycle zone located at the back of the hall, a programme to impart basic skills
training and road circuit simulation to educate kids on safe cycling will be carried out.
Children will be certified as a young safe cyclist at the end of the programme. Register
here: https://safecycle-sk2018.peatix.com

Visitors can check out the full list of activities on SmartKids Asia online channels nearing the
event. For more information on the latest updates and event highlights, visit
www.smartkidsasia.com or www.facebook.com/smartkidsasia .

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Jeslyn Wong (Ms)
Head, Marketing (Consumer Events)
Sphere Exhibits Pte Ltd
DID: (65) 6319 1845
Email: jeslynw@sph.com.sg
Vanni Cheong (Ms)
Executive, Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1895
Email: cvanni@sph.com.sg

About Sphere Exhibits Pte Ltd
A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands
for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering
to a diverse mix of trade and consumer clientele.

Backed by a committed and experienced team of professionals and SPH’s comprehensive range
of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts
that attract local audiences and regional participants. Among Sphere Exhibits’ events are The IT
Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits
delivers memorable and quality events that meet the objectives of its clientele and partners.

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading
media organisation, engaging minds and enriching lives across multiple languages and platforms,
ranging from print, digital, radio and out-of-home media.

SPH owns award-winning newspapers, magazines and best-selling books in both print and
digital editions, as well as online classified businesses in the region. In addition, SPH has two
English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a
regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH
also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air
channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the
free newspaper, Today.

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in
Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH’s latest retail
development is The Seletar Mall located in Sengkang. For more information, please visit
www.sph.com.sg

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