NOX Express Spirits Lounge makes its debut at Beerfest Asia 2016

For Immediate Release

Media Release

NOX Express Spirits Lounge makes its debut at Beerfest Asia 2016

Singapore, 29 March 2016 – It is tribute bands and famed beers galore at the four-day Beerfest Asia 2016, happening from 16 to 19 June 2016 at the Marina Promenade (F1 tracks behind Singapore Flyer).
Presented by United Overseas Bank Ltd (UOB), the 8th edition of Asia’s largest beer festival offers visitors the chance to savour a variety of international beers while enjoying the entertainment acts of tribute bands.
With a showcase of 500 different kinds of beers and ciders at Beerfest Asia 2016, beer enthusiasts can look forward to tasting a variety of beers which include famed beers such as the German Flensburger series by Chaoying Company Pte Ltd, the Archipelago series by Archipelago Brewery and the Stärker series by Stärker Fresh Beer Singapore.
This year’s Beerfest Asia will also introduce never-seen-before beers such as Archipelago Brewery’s Singapore Blonde Ale, Chaoying Company Pte Ltd’s new dark seasonal brew –Flensburger Winterbock, Germany’s #1 draught beer Bitburger Premium Beer and wheat beer Benediktiner Weissbier by Yen Investments, as well as TSA Wines’ new flavours such as Stillwater Yacht Lager, Evil Twin Sunshine Slacker Session IPA and Spencer American Trappist Ale.
Making its debut at Beerfest Asia, the NOX Express Spirits Lounge will be filled with a variety of fine wine and alcoholic beverages, guests will get to enjoy NOX Express’ extensive series of exquisite alcoholic selections of whiskies, wine and many more.
On the entertainment front, Killer Queen, the award-winning band which pays homage to Queen, will be performing with Greg Andrew, also known as Australia’s Elton John, for an exhilarating performance. Another crowd favourite, Australia’s ABBA tribute band AbbaFab will also be performing ABBA hits at Beerfest Asia 2016!
Other tribute bands making their debut at Beerfest Asia 2016 include Slippery When Wet, a Bon Jovi tribute band fronted by Jason Morey and Major Tom, a David Bowie tribute show band. Revellers can expect a spectacular show by the international tribute bands who are bound to get the crowd grooving to the hits of the featured artists.
Tickets for Beerfest Asia 2016 are now on sale and can be purchased from SISTIC (www.sistic.com.sg / (65) 6348 5555). Limited UOB Exclusive 1-Day passes at $15 are available, while stocks last. Early Bird 1-Day passes from $20 are available for the public. All tickets include one complimentary welcome beer (with the exception of VIP tickets) that can be redeemed at the festival grounds. For die-hard Beerfest Asia fans, limited 4-Day passes and VIP packages with benefits such as free flow beer, merchandise and express entry at festival gates are also available. Refer to Annexe A for festival and ticketing details. More information can be found on www.beerfestasia.com.
Beerfest Asia 2016 is organised by Beerfest Asia Pte Ltd, owned by Sphere Exhibits Pte Ltd (Sphere Exhibits). Sphere Exhibits is the events and exhibitions arm of Singapore Press Holdings Limited (SPH).

ANNEXE A

Festival Details

Dates & Times:
Dates Public
Thursday, 16 June 2016 6pm to 1am
Friday, 17 June 2016 6pm to 2am
Saturday, 18 June 2016 3pm to 2am
Sunday, 19 June 2016 2pm to 10pm

Venue: Marina Promenade (F1 tracks behind Singapore Flyer)

Website: www.beerfestasia.com

Social: www.facebook.com/beerfestasia
www.twitter.com/beerfestasia
www.youtube.com/beerfestasia
Hashtags: #BFA2015 | #beerfestasia

Ticketing Details

This is a general admission event i.e. free seating and standing.

Each ticket includes one complimentary welcome beer (with the exception of VIP tickets) to be redeemed on festival grounds.
Thursday
16 June 2016 Friday
17 June 2016 Saturday
18 June 2016 Sunday
19 June 2016
1-Day UOB Exclusive Pass S$15 Sold Out Sold out S$15
1-Day Early Bird Pass S$20 S$28 S$28 S$20
1-Day Advance Pass S$25 S$34 S$34 S$25
1-Day Standard Pass S$30 S$40 S$40 S$30
4-Day UOB Exclusive Pass S$55
4-Day Early Bird Pass S$80
4-Day Advance Pass S$100
1-Day VIP Package S$130 S$180 S$180 S$130
1-Day UOB Exclusive VIP Package S$117 S$162 S$162 S$117

Ticket handling fee applies to all tiers.

All tickets are available from SISTIC.com.

Hotline: (65) 6348 5555
Website: www.sistic.com.sg

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Cherie Loh (Ms)
Senior Marketing Executive
Sphere Exhibits Pte Ltd
DID: (65) 6319 4034
Email: lcherie@sph.com.sg

Chua Pei Ling (Ms)
Executive
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: (65) 6319 1895
Email: plchua@sph.com.sg
About Beerfest Asia Pte Ltd

Beerfest Asia Pte Ltd is co-owned by lifestyle company Timbre Group and Sphere Exhibits. Beerfest Asia Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Asia Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.

About Timbre Group Pte Ltd

Timbre Group was founded with the social mission of developing the Singapore music scene through the talent cultivation of local musicians, and growing sustainable audiences for them. Today, the Group has evolved into a holistic music lifestyle company with a diversified yet synergistic portfolio of businesses ranging from food and beverage, concert and festivals promotion and music education. It currently comprises five live music restaurants and bars, two international festivals (Timbre Rock & Roots and Beerfest Asia), a pizza restaurant and delivery service, an artist management agency, and two music academies.

Timbre Group’s Portfolio of Brands
Timbre • Switch • Barber Shop • 12-inch Pizzas & Records • Timbre Catering • Timbre 12-inch Delivery • Timbre Music • Timbre Music Academy • Timbre Rock & Roots • Beerfest Asia
About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits’ events are The IT Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.
About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

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SPH Magazines, SPH’s wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like hardwarezone.com, herworldplus.com and luxuryinsider.com in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

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The Seletar Mall, located in Sengkang, is SPH’s latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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