Holiday Fun at The Kidz Academy 2012

Singapore, 13 March 2012 – More than 90 exhibitors will be showcasing their products and services at The Kidz Academy at Suntec Singapore Halls 401 and 402, from 16 to 18 March 2012. Presented by CIMB Bank and organised by Sphere Exhibits, a wholly-owned subsidiary of Singapore Press Holdings (SPH), the exhibition is open daily from 11am to 9pm and admission is free.

Into its fourth year, The Kidz Academy is collaborating with the Singapore Sports Council (SSC) for the first time to introduce a new Sports & Wellness zone. Spanning about 6,120 square metres, the Sports & Wellness zone will offer visitors an opportunity to try out activities such as wushu, golf, taekwondo, wall-climbing, Samba dance for kids and other sporting activities. Throughout the three days, SSC will also be organising Sports Try-Outs for kids aged three to 12, who are keen to try out different kinds of sports.

a) Key highlights of the exhibition include:

Activity Zones 

Visitors can also check the other activity zones: Academic, Books & Stationery, and Games & Edu-tainment zones for a variety of enrichment courses, and resource materials.

PSLE Workshop for Parents

Scheduled for 2pm to 5pm on Friday, 16 March, this seminar aims to answer parents’ queries and to equip them with more information on how to help their children prepare for this important event. The seminar will feature three renowned speakers: Mr Tee Wee Ang from MindChamps Singapore, Ms Esther Lim from Leap SchoolHouse and Mrs Sonia Sng-Leong, a freelance contributor to The Straits Times.

Fees are at $10 per person. Interested participants can register at

Dyslexia screening 

Dyslexia Association of Singapore (DAS) is offering basic dyslexia screening for children at The Kidz Academy. Special discounts are also available to those who signed up for courses offered by DAS at the exhibition.

b) Activities Not to be Missed

Holiday Gifts Galore

At the TKA Club booth, visitors can also purchase a $10 voucher to have a picture taken and participate in a sure-win instant draw. Items include camcorders, DVD players and hi-fi sets. This promotion is only available on 16 and 17 March, at 11am and 3pm. Limited to 200 giveaways per timeslot.

Exciting Stage Activities

Throughout the three-day exhibition, visitors can look forward to engaging stage programmes such as “The Singing Chef”, a mini cooking musical featuring chef Irene Jansen; skits, dance performances and contests for the whole family.

Together with their parents, a group of five and six-year-old preschoolers will also pit against each other in The Kidz Academy Speak Mandarin Kiddies Challenge on 17 March.

Parenting Workshop 

Presented by The Sunday Times, FUNtastic Parenting Workshop offers an opportunity for parents and teachers to learn from renowned experts in the field of child psychology and education, to make learning an enjoyable experience for their children.

Date: 17 March 2012, Saturday

Timeslots: Session A – 9.30am – 12.30pm, Session B – 1.30pm – 4.30pm

Venue: Suntec Singapore, Seminar Room 325 (Level 3)

Fees are at $60 per person. Interested participants can register at

Embark on a Quest 

The first 1,500 visitors can also pick up The Kidz Academy (TKA) Quest Card and stand to win a goodie bag worth more than $80 upon completion of a series of challenges at designated booths.

Have an ice-cream, manicure and a picture taken, for free

The first 2,000 children to visit the exhibition each day will get a free Swensen’s mini cup ice-cream.

Girls aged five to 12 can also enjoy a quick manicure by Hopscotch Kids from 12pm to 5pm daily.

Families can also have a free picture taken which could be used to share with others on Facebook instantly, at the specially created photo booth.

Grand Lucky Draw

All visitors who spend a minimum spend of $10 at The Kidz Academy will be eligible to participate in the Grand Lucky Draw and stand to win attractive prizes. The prizes include a 3D2N Bintan Getaway for four, Nintendo Wii, Lenovo tablet, hampers and more.

c) Special Deals for Opening Day, 16 March

1-for-1 Deals

Selected exhibitors will offer irresistible deals such as 1-for-1 deals and waiver of registration fee, valid only on the first day of the exhibition.

Sure-Win Lucky Spin

The first 1,000 visitors to The Kidz Academy on 16 March will qualify for a Sure-Win Lucky Spin and stand to win prizes worth over $30,000.

Starry Friday 

The first 100 visitors who sign up for courses at The Kidz Academy on 16 March will receive Happy Stars Top-Up Card plus SIM cards worth $17 from StarHub.

d) The Little Red Dot Professor Young Professor Challenges

The Kidz Academy is also partnering The Straits Times Little Red Dot to present the Little Red Dot Young Professor Challenges which comprises three inter-school competitions.

– Memory Challenge

– Math MasteryTM Competition

– English MasteryTM Competition


Mr Chua Wee Phong, Executive Director for Sphere Exhibits, said, “The Kidz Academy offers busy parents a one-stop convenience to locate a variety of enrichment activities and learning resources for their children. Parents will be able to speak with professionals, have their children try out some of the activities, and sign up for enrichment activities at special rates, all in a single weekend at The Kidz Academy.”

For more information about the activities at The Kidz Academy, please visit

Issued by Singapore Press Holdings Ltd

Co. Regn. No. 198402868E

For media enquiries, please contact:

Ms Mandy Wong


Sphere Exhibits Pte Ltd

DID: (65) 6319 2150


Selina Esther Lim

Corporate Communications

Singapore Press Holdings

DID: (65) 6319 1872


About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among the 20 Sphere Exhibits’ events are The IT Show, COMEX, Licence2Play, Asian Masters and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages.  On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH’s news publications.

SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

SPH’s subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV.

SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend’s iPad application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.


SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Out-of-Home Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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