COMEX to be held in Beijing in 2012

Singapore’s biggest IT and consumer technology exhibition is back and expanding to China in 2012

Singapore, 31 August 2011 – COMEX, Singapore’s biggest IT and consumer technology exhibition will be making its debut in Beijing, China, next year.

It will be launched by Sphere Exhibits (Beijing) Co Ltd (“Sphere Beijing”), a joint venture between Exhibits Inc Pte Ltd (“Exhibits Inc”), AsiaPac Distribution Pte Ltd (“AsiaPac”) and AKL Beijing Limited (“AKL”). Exhibits Inc is a wholly owned subsidiary of Sphere Exhibits Pte Ltd (“Sphere”), the events and exhibitions subsidiary of Singapore Press Holdings (SPH).

The electronics industry in China has grown rapidly over the last 20 years since the liberalisation of the economy. Computer related goods including software, communication equipment, electronic devices and household utilitarian and entertainment equipment have become a way of life for Chinese consumers.

Leveraging on the potential of the Chinese market and Exhibits Inc’s capabilities in organising computer fairs such as COMEX and the IT Show, Mr Ryan Lee, Managing Director of AsiaPaC, said that the joint venture will definitely bring about a change in consumer retail strategy for the China electronics industry.

Mr Henry Wong, Director of AKL, added that Exhibits Inc’s know-how and experience in organising systematic and viable event-platforms, coupled with AsiaPac’s familiarity with the world’s notable brands and IT technologies, will enhance the supply chain management services for IT products in China.

Exhibits Inc organises several notable events, including the two largest IT and electronic fairs in Singapore – Comex and the IT SHOW. The shows provide information and entertainment as consumers come face to face with the latest innovation technologies from world renowned brands such as Acer, Apple, Canon, Casio, Epson, Fujitsu, Hewlett Packard, Microsoft, Nikon, Sony and many more.

Mr Chua Wee Phong, Executive Director of Sphere Exhibits Pte Ltd, the holding company of Exhibits Inc, said: “We are truly excited to partner AKL and AsiaPac in this uniquely visionary effort to bring our locally bred shows into China. We believe that our shows will bring Singapore’s IT flavour to China’s consumer technology market, create even more opportunities for cross-border development, and bring about new innovations and creations for the Pacific Asia IT industry.”

COMEX China is scheduled to be held from 4 to 7 October 2012 at the Beijing Exhibition Centre. It will showcase new product categories and bring manufacturers, distributors, IT and gadget enthusiasts and consumers from all over Asia and China under one roof for the first time.

Meanwhile, the Singapore exhibition will be held from 1 to 4 September 2011 at Suntec Singapore. COMEX 2011 will feature exclusive offers and great bargains from 835 exhibitors with products ranging from digital imaging equipment, gaming accessories, smart phones, e-books to home entertainment and lifestyle electronics. Consumers will also get a chance to win up to $20,000 cash in the lucky draws for every $100 paid or deposit placed during the show.

Details of COMEX 2011 in Singapore are as follows:

COMEX 2011
Date : 1 – 4 September 2011 (Thursday to Sunday)
Venue: Suntec Singapore Levels 1, 2, 3, 4 & 6
Operating Hours : 12noon – 9pm

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Melvin Koh
General Manager
Exhibits Inc Pte Ltd
DID: 6747 4620
HP: 9383 3763
Email: melvinkoh@exhibitsinc.com.sg

Adrian Cheong
Manager
Corporate Communications
Singapore Press Holdings
DID: 6319 2261
HP: 9798 6097
Email: cheongcy@sph.com.sg

About Exhibits Inc

Exhibits Inc Pte Ltd, a wholly owned subsidiary of Singapore Press Holdings (SPH), is the leading organiser in Singapore and the producer of Singapore’s largest consumer exhibitions namely: IT SHOW, COMEX, Food and Beverage Fair and World Food Fair.

With a proven track record of over 17 years, Exhibits Inc has an extensive expertise and experience in developing, planning and executing consumer exhibitions every year, involving more than 1000 exhibitors, more than 1 million visitors including journalists locally and abroad. Backed by SPH’s comprehensive range of advertising and media assets, Exhibits Inc is poised to become the key player in the MICE industry with significant presence in the consumer sector.

Apart from its competence in running consumer events, Exhibits Inc offers exhibitors an excellent range of quality services, ensuring the best possible support before, during and after the show.

Exhibits Inc strives to “Be Recognised as Asia’s Leading Producer of Events” while conducting its business in a socially responsible manner. It aims to return a maximum benefit to its shareholders and clients. Exhibits Inc is committed to grow the exhibition industry, opening up new fields and new potential for growth in just about every industry.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH’s subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

For more information, visit www.sph.com.sg.

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