Asian Masters Returns to Wow Diners with Best of Asian Cuisines

This year’s edition delivers higher calibre wines, new pairing concepts, Hyderabadi cuisine and exotic game dinner
– Tickets available from 1 October 2012 for American Express Cardmembers

Asian Masters is back for its third edition from 1 – 30 November 2012 with exclusive and exquisite gastronomic treats and experiences. This year’s Asian Masters promises to deliver more finesse and exclusivity through the introduction of fine wines and champagnes of higher calibre. It will also be partnering with Singapore’s best dining establishments such as Iggy’s, Restaurant André, Les Amis Group, TungLok Group, Grand Hyatt Singapore, The Fullerton Hotel Singapore and Patara Fine Thai Cuisine.

Organised by Sphere Exhibits Pte Ltd (Sphere Exhibits), a wholly owned subsidiary of Singapore Press Holdings Ltd (SPH), and presented by American Express, this year’s Asian Masters promises to satisfy consumers and connoisseurs’ gastronomic curiosity by creating exclusive as well as intimate gourmet dining experiences.

For the first time, Asian Masters is partnering with Community Chest to present the Asian Masters Charity Dinner at Conrad Centennial Singapore on 9 November. Guests will be treated to a truly unique and memorable menu created by the stable of talented chefs from the Les Amis Group.

American Express Cardmembers enjoy 15 per cent savings and priority bookings from 1 October 2012 while reservations for the public start on 16 October 2012. Reservations and ticket purchases for Asian Masters events can be made through the official website: www.asianmasters.com.sg or through the hotline at (65) 6319-1888.

Highlights to look out for:
i. Asian Masters’ first Oriental Exotic Game Dinner with Shui Jing Fang Baijiu at Tóng Lè Private Dining. This fresh concept pairs seasonal exotic game such as crocodile and pheasant with premium Chinese Baijiu “Shui Jing Fang”. This is a must try for adventurous foodies and diners game enough for a food adventure. 29 November. Price: $358++ per guest.

ii. Meet the winemaker of Cos d’Estournel at Iggy’s. The famed 200 year-old vineyard is a Second Growth Grand Cru Classe (1855 Classification) and the highest classified estate in Saint-Estèphe. The beautiful estate owns the most state-of-the-art viticulture and wine making equipment in the world, which facilitates the production but does not intervene with the natural process of wine making. In the eyes of wine lovers, the wine has been described as “the archetype of a certain style of masculine elegance in which immense power is combined with grace and smoothness.” By the early to mid 19th century, the Cos wines have been commanding prices often higher than the famed First Growths. Mr. J.G. Prats, Chief Executive Officer of the estate, will be introducing six vintages to be paired with Iggy’s specially crafted menu for this one-night only dinner. 26 November. Price: $338++ per guest.

iii. Japan ‘Meats’ France is specially created for meat lovers. For those who have been hankering for Kagoshima Beef and Kurobuta Pork, this is the perfect chance to enjoy both and more at Japanese inspired steakhouse, Fat Cow. Paired with a selection of fine wines from Louis Latour, this is meat lovers’ nirvana. 14 November. Price: $198++ per guest.

iv. Another first for Asian Masters is the pairing of Vietnamese cuisine with German Riesling at Annam Vietnamese Cuisine. Egon Muller is one of the most renowned producers of Rieslings in the world. Its prized wines known for its magnificent longevity will be paired with the elegant and refined cuisine of Chef Nguyen Quoc Nam. Chef Nam will be creating a five course dinner menu boasting a harmonious balance of sweet, salty, sour and bitter flavours that promises to hit all the right notes with diners. 15 November. Price: $158++ per guest.

v. Asian Masters will be featuring Hyderabadi cuisine, one of the most refined cuisines with roots stretching back 200 years ago from India for the first time under Gourmet Signatures. Chef Thulasidaran Dayalan, who hails from Park Hyatt Hyderabad, will be delighting diners with signature dishes such as dum brivani with lamb, chicken, seafood and vegetarian for lunch and dinner at StraitsKitchen, Grand Hyatt Singapore from 1 – 14 November.

vi. Here in Singapore for the first time, the famed husband and wife team forming Bo.lan of Bangkok will mesmerise diners with their modern take of traditional Thai fare using the freshest seasonal produce at Patara Fine Thai Cuisine from 21-27 November for lunch and dinner. For connoisseurs and fans of Thai cuisine, this is a not-to-be-missed opportunity to taste the best of contemporary Thai cuisine.

vii. Chef André Chiang, the owner and chef of the award-winning restaurant André, is known for his philosophy of using only the freshest of seasonal produce. Paired with the bio-dynamic wines from Artisan Cellars and it is a culinary match made in heaven. For those who are curious about bio-dynamic wines, here is a chance to find out more. The production of bio-dynamic wines goes beyond organic farming by incorporating spiritual aspects into its cultivation such as harvesting the grapes according to the moon phases and planets’ alignment. Chef André has specially crafted a 6-8 course menu for this one-night only event on 7 November. Price: $368++ per guest.

Asian Masters Favourites

A crowd pleaser for the last two years, the pairing of hairy crabs with champagne is a sublime dining experience. This year, the quintessential Chinese delicacy is paired with Champagne Louis Roederer, one of the world’s greatest Champagnes, at Imperial Treasure Super Peking Duck, Paragon on 20 November.

Another crowd pleaser is the Treasures Dinner which will be held at My Humble House on 22 November. Guests get to indulge in the special creations by Chef Ken Ling and Chef David Liew from the TungLok Group where they present traditional Chinese delicacies with a modern twist with each course specially paired with Martell Cordon Bleu.

The Master’s Workshops will be happening at the Atrium of Great World City from 2 – 4 November at 10 am, 12 pm, 2 pm, 4 pm and 6 pm. 15 local chefs who are members of Singapore Chefs’ Association will be taking centre stage with a series of intimate cooking demonstrations showcasing Asian-inspired dishes, followed by tasting sessions. Among the chefs in the line-up are Chef Daniel Sia of The Disgruntled Chef, Chef Martin Foo of Tóng Lè Private Dining, Chef Eric Neo of InterContinental Singapore and Chef Robin Ho of The Marmalade Group.

Mr. Chua Wee Phong, Chairman of Sphere Exhibits, said: “We are greatly encouraged by the success of the past two editions of Asian Masters and our team has distilled the best of the past editions to put together this year’s programme which promises to showcase the best of Asian cuisines with greater finesse and sophistication. For meat lovers, don’t miss out on the Exotic Dinner with Shui Jing Fang Baijiu as well as Japan ‘Meats’ France where you will get to enjoy both Kagoshima beef and Kurobuta pork in one seating. For diners seeking a more esoteric experience, the pairing of Chef Andre’s much celebrated cuisine with bio-dynamic wines is an event to look forward to. So check out our event listing and book your tickets early to ensure you get to enjoy your favourite cuisine and wine at Asian Masters.”

“Being the presenting partner for Asian Masters has enabled American Express to deliver exclusive privileges to our cardmembers who appreciate fine dining experience. We are confident that the new programmes of the upcoming series will be another great success,” said Mr. Kevin Alcott, Vice President & General Manager, Merchant Services, Singapore and Thailand of American Express. “We look forward to the continual collaboration with some of Asia’s best chefs and Singapore’s top dining establishments, to offer more unique gastronomic experiences to our cardmembers and people in Singapore.”
American Express will be running a game on its facebook (www.facebook.com/AmericanExpressSingapore) for five weeks starting from 4 October, to give away event tickets of Asian Masters to the public..

For more information of the various events, registration details and the list of participating restaurants, please visit www.asianmasters.com.sg .
For media enquiries, please contact:

Ms. Mandy Wong
Events Director
Sphere Exhibits Pte Ltd
DID : (65) 6319-2150
Email : mandyw@sph.com.sg

Adrian Cheong
Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
HP: 9798 6097
Email: cheongcy@sph.com.sg

Ms. Sheena Yu
Head
Public Affairs & Communications ASEAN
American Express International, Inc
DID: (65) 6317 6338
Email: sheena.s.yu@aexp.com

Ms. Sera Kuek
Public Relations Consultant
Sera Kuek Public Relations
Mobile: (65) 9880 9388
Email: ksera@pacific.net.sg

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success.

American Express prides itself as an industry leader in the area of dining initiatives and culinary partnerships, delivering a series of exclusive privileges that complement Cardmembers’ needs and lifestyle preferences. American Express’ dining programmes include Palate, SELECTS and 10X Membership Reward Points. American Express continues to deliver premium dining experiences to their Cardmembers through working with partners like Sphere Exhibits to present Asian Masters.

Learn more about American Express Singapore at americanexpress.com/sg and connect with us on facebook.com/AmericanExpressSingapore .

About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among the Sphere Exhibits’ events are The IT Show, COMEX, Licence2Play, Asian Masters and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH’s news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH’s subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH’s online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend’s iPad application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss 92 and HOT FM91.3 in English.

Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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