Content Marketing & Partnerships, Senior Executive

Accountable for the planning, execution, and performance of all marketing activities relating to assigned exhibition(s) 
Be the key liaison between all partners (including exhibitors, sponsors, and vendors), with focus on onboarding process and regular engagement 
Maintain existing marketing partnerships and cultivate new relationships with prospective partners 
Identify, plan and execute marketing initiatives to generate new businesses 
Collaborate across teams to develop the best strategy for each partnership 
Create automated lead-generation activities, turning leads into exhibitors and visitors 
Conduct market research to better understand needs and expectations of assigned exhibition(s) 
Design & implement an overall Consumer Marketing Strategy which may include both online and offline channels 
Deliver an effective marketing strategy to attract the right exhibitor and visitor profiles cost-effectively 
Write and develop engaging marketing content for the assigned exhibition(s) 
Create the content our audience is looking for, with the goal of optimising the path to conversion 
Be a key contributor to the conceptualisation and programming of assigned exhibition(s) 
 
Requirements 
 
Diploma / Bachelor degree or equivalent in Marketing, Business Studies or Events Management  
At least 2 years of related work experience in events and exhibition promotion. Knowledge in the children’s education and enrichment sectors is preferred. 
Has strong verbal communication skills 
Is an excellent writer 
Has a curious mind with a hunger for new skills and personal development 
Is a team player 
Demonstrate a keen analytical mind 
Experience in digital and social media will be a plus 
Interested candidates may apply to tanct@sph.com.sg

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